Frankfurter Buchmesse has announced its concept for the fair in October. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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  The newsletter of Frankfurter Buchmesse  
Issue 2 / 2021
Dear Ms. Springsklee,
Starting today, registration for the Frankfurter Buchmesse 2021 is open for exhibitors! This year’s book fair is planned as an in-person event with additional digital formats, and can be flexibly adapted to pandemic-related developments. Find out more about this year's concept below. Some other topics in this newsletter: We talked to two Canadian authors whose books were pitched at "Books at Berlinale". Application has now started for the CONTENTshift accelerator for book and content start-ups and for the exchange and networking programme Frankfurt International Translators.
Finally, on today's International Women's Day, we have a special event tip for you from Canada's Guest of Honour programming tonight.

Enjoy reading!
Your newsletter team.
Frankfurter Buchmesse opens registration for exhibitors
Publishers can now register for the 73rd Frankfurter Buchmesse (20–24 October 2021). Registration deadline is 31 May 2021. A detailed hygiene plan and framework conditions which take pandemic-related developments into account will ensure that the in-person event can be held safely. Frankfurter Buchmesse intends to use a spacious layout for the exhibition halls along with significantly wider walkways in order to control the flow of visitors. Dedicated to the topic “re:connect”, the focus will be on the international rights business and public events. This year’s Guest of Honour is Canada.
  More information
Nina Bunjevac  © Nina Bunjevac| Marie Ève-Thuot © Isabelle Lafontaine
Guest of Honour Canada
Exciting opportunities for literary adaptations
Two of the ten books that were presented to an audience of film producers at the first ever digital "Books at Berlinale" this year came from Canada, the Guest of Honour at Frankfurter Buchmesse 2021: Nina Bunjevac's graphic novel Fatherland depicts her family's history between Canada and Yugoslavia, her father's biography and her own search for him. In "The Confetti Flight Path" (La trajectoire des confettis) by Marie-Ève Thuot, generations of characters, trapped by social norms, successively test the limits of decency. We talked to both authors about the prospect that movies based on their books could be made.

  To the interviews
Digital Cross Over meets CONTENTshift
Shape the future of publishing now!
The CONTENTshift accelerator is going into the next round! International startups from the book and content industry can apply until 1 May 2021 for the chance of getting professional coaching and valuable exposure, networking with industry players, and winning the main prize of funding worth €10.000. The promotion of startups by the German Publishers and Booksellers Association is also part of the EU initiative “Digital Cross Over” exploring the current challenges the creative and cultural industries are facing. Find out more in our interview.
  To the interview
© Scarlett Wisotzki / Spielwarenmesse eG
"We need to experience products with all senses."
In 2021, many trade fairs will continue to face the challenge of implementing hybrid approaches that combine in-person and digital venues. We talked to Scarlett Wisotzki, press officer at Spielwarenmesse, the Nuremberg-based trade fair for toys and games, which will take place this year as a face-to-face event and, for the first time, in the summer (20-24 July 2021).
  To the interview
Guest of Honour Canada
#CanLit Talks - Feminist Trajectories
The literary event series "#CanLit Talks - Exploring the World of Canadian Books" invites Canadian authors to present their works recently translated into German. Launching the series on International Women's Day, 8 March, at 7 pm CET, authors Michelle Winters and Sophie Bienvenu will talk about their books with Thomas Böhm and reflect on what feminism means to them and how it shapes their writing.
  More information
© Stephanie Lange
Reading rationales
“Every second book is a case of false advertising.”
Much like reading itself, book buying is an emotional issue. This is why MVB GmbH set out to define “Reading Rationales” that help understand what people are looking for in a book and thus facilitate customer loyalty. Find out how this artificial intelligence and metadata powered technology can be successfully implemented in the book trade and other creative industries in our "Digital Cross Over" interview with Stephanie Lange.
  To the interview
© ,Javier Lira Otero, Luis Gonzalez, Elena Pasol
Highights #fbm20
What does the future of book fairs look like?
How do major events like international book fairs adapt to the challenges brought upon by the pandemic? In a session at Frankfurter Buchmesse 2020, international book fair professionals discussed what such conventions might look like in the future. The hosts Marifé Boix-Garcia, Frankfurter Buchmesse, Luis González, Fundación Germán Sánchez Ruipérez, and Elena Pasoli, Bologna Children’s Book Fair, have now gathered the results for ALDUS UP, the worldwide network of book fairs.
  To the article
© Frankfurter Buchmesse / Nurettin Cicek
International translators wanted
Translators of German-language literature from all over the world can apply to the Frankfurt International Translators programme until 30 April 2021. Up to 25 translators of literature and non-fiction can participate in the seminars, workshops and events set to take place during the book fair week (18-23 October 2021). Applicants to the programme must have translated at least three German-language literary works. Find more information on the programme and the application process at
  Apply now
Frankfurter Buchmesse GmbH
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