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Winds of change in an industry steeped in tradition:
How publishing is reinventing itself.
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What’s currently trending in the international book markets?
“The Business of Books 2018” gets to the bottom of this question.
This white paper – published annually by the Business Club of Frankfurter Buchmesse – offers solid data and insightful reporting on the latest developments in book markets in Europe, Asia, and North and South America. Learn more about:
- Which trends are shaping fundamental change in the industry,
- How book markets are tackling new challenges by adapting to new habits of readers – for whom smartphones have become a constant companion – and responding to new competitors and new business models,
- How books can compete with an abundance of other media,
- Which opportunities have emerged with the expansion of the digital portfolio in both the e-book and audio sectors,
- The innovative paths new market players are taking to renew the book business (based on selected case studies),
- What is crucial in times of subscription and streaming services, community-driven business dynamics, Amazon, self-publishing platforms and cross-media use of intellectual property, and
- How these developments can open up new horizons for the industry.
Be in the know! Read the exclusive white paper: “The Business of Books 2018” – now.
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