|
|
|
|
| Join us from 3-4 February 2020 at the Taipei International Book Exhibition (TIBE)! Explore new business opportunities beyond the page and learn how to maximise book IP in sessions with international licensing experts. Find out how to make sure your books are discovered by readers on- and offline in our marketing sessions at this year's Frankfurt Publishers Training Programme.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Finding your readers and customers
|
- Use data to optimise marketing plans and sales strategies
- Make your books and products searchable with metadata
- Look into successful marketing campaigns using data to reach the right readers
|
|
|
|
|
|
|
|
| Reaching your readers and customers
|
- How to work with bloggers and social media influencers
- How to build a bestseller with social media
- How to develop your online marketing plan and get your book discovered!
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- Establish a global licensing programme
- Pitch titles and formats to potential partners
- Turn your book into new business opportunities
|
|
|
|
|
|
|
|
- Licensing your property
- Licensed Publishing
|
|
|
|
|
|
|
|
|
|
|
|
|
|
/ Laura Nevanlinna, Co-Founder and CEO of Ferly, Finland
/ Noel Murphy, Commercial Director, Granta Publications, UK
/ Ute Nöth, Head of Social Media, Carlsen Verlag, Germany
Read more
|
|
|
|
|
|
|
|
|
|
| Frankfurt Publishers Training Programme
|
| Join us from 3-4 February 2020 in Taipei!
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Frankfurter Buchmesse GmbH
|
Braubachstraße 16 | 60311 Frankfurt am Main | Germany
PO. Box 10 01 16 | 60001 Frankfurt am Main | Germany
Chief Executive Officer: Juergen Boos
Company registration number.: AG Ffm HRB 6514
Turnover tax identification number: DE 114109154
|
Here you can manage your data, your interests and your email subscriptions: Profile Center
To discontinue all email services of Frankfurter Buchmesse, click here.
|
| © Frankfurter Buchmesse GmbH 2020
|
|
|
|
|
|
