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Dear Sir or Madam,
the participants of THE ARTS+ last year included digital enthusiasts, freelancers from the creative industries, sponsors and intermediaries, content rights holders and representatives from cultural institutions – they all found inspiration and innovation in working with artistic content.

The Van Gogh Museum (Amsterdam), for example, presented its art app to a broad audience. The TASCHEN Verlag introduced David Hockney’s “A Bigger Book”. Various service providers showed what’s possible with 3D printers today, or how virtual reality can be used.

This year, once again, during the Frankfurter Buchmesse (11-15 October 2017), a showroom and lab will take shape in Hall 4.1 that demonstrate interdisciplinary synergies for the smart use of creative content.

This makes THE ARTS+ a meeting place for pioneers, sponsors, inventors and freethinkers. And, while the range of professions they represent may be wide, they all share the same attitude: Let’s reveal the full potential of creative content!


This year, THE ARTS+ (11-15 October 2017) once again brings together representatives of the creative and culture industry, institutions and start-ups to showcase new business sectors working with creative content. Participants in THE ARTS+ have the opportunity to dive into discussions with each other and strike out on new paths together – whether in developing an app, or by installing a virtual space or financing digital ideas. This is how ideas become concepts and ultimately valuable services or products. »
   Photo: © Alexander Heimann / Frankfurter Buchmesse
                Photo: © Alexander Heimann / Frankfurter Buchmesse
This year, THE ARTS+ event programme is spread over five days (11-15 October 2017). You will get to know the creative and cultural scene as well as its trends and learn how to transform your vision into a pioneering business model. The last day of events – for example – is devoted to users and their current and future needs. Find more information here. »
For the third year in a row, the Frankfurter Buchmesse is awarding its Wildcard. Provide convincing answers to three questions regarding your exhibition concept and win the grand prize: an 8-sqm-stand at the world’s largest fair for content. Not only to traditional publishers, all producers of creative content are encouraged to participate: illustrators, game developers, corporate publishers, vloggers, bloggers, photographers and many others. Interested in winning a stand at the Frankfurter Buchmesse with the Wildcard? Then register and submit your application by 31 May 2017.
Register here »
   Graphic: © Frankfurter Buchmesse
                Photo: © FADEL
With THE ARTS+, Frankfurter Buchmesse launched a fair and networking hub for the “Cultural Industry 4.0” last year, offering the first marketplace for all cultural intellectual property. In a workshop as part of THE ARTS+ programme, Rob Ambrose, Head of Strategy and Business development for FADEL discussed how new technology is fundamentally changing the way creative industries manage content and reach audiences. The ideas and concepts debated by a group of creatives form the basis of a white paper that is now available for free download. Rob Ambrose talked to us about challenges, growth potential and how IP-Holders can future proof their businesses. »
In this short video, Holger Volland, Vice President of Frankfurter Buchmesse and the Founder of THE ARTS+, tells us about the new fair and business festival. Get involved with THE ARTS+ and hand in your ideas for sessions or speakers! We’d love to hear from you. Have a closer look at this year’s topics here. »

Please send us your suggestions to (Deadline: May 19, 2017).
We look forward to your contribution!
Frankfurter Buchmesse GmbH
Braubachstr. 16 | 60311 Frankfurt am Main | Germany
Place of business: Frankfurt am Main | President: Juergen Boos
VAT no.: DE 114109486 | Register of Companies No.: HRB 6514
© 2017 Frankfurter Buchmesse

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